Elyse Roach

I cultivate happiness as Director of Customer Care at Rallio.

Humans are fascinating.

I genuinely enjoy meeting people and building great relationships. The art of conversation not only gives you the chance to make someone's day, it's the perfect opportunity to learn something new and grow. I also believe there's a lot of power in products that help us simplify, hustle and succeed.

As Director of Customer Care for Rallio, I have the unique opportunity to channel both beliefs into my work. In particular, my focus is on developing full-spectrum solutions to provide the best possible experience for our rapidly growing community of users. Whether helping our users get the most from Rallio, geeking out over user feedback and data, or collaborating internally to create the most impactful product features, it's so exciting to be part of a team dedicated to helping our customers work smarter and strengthen their brand’s social presence.

When I am not working with Rallio's amazing customers, you can usually find me experimenting with vegan recipes, at a show discovering new music, or indulging my passion for adventure with my super cool hubby and our fur baby, Roland.


Dive into my professional history to get to know the companies I've worked for and the roles I've taken on.

06 / 2013 Current


Director of Customer Care

06 / 2013 2013

Paradigm Marketing Alliance

Account Manager

07 / 2011 06 / 2013

Vinotemp International

Marketing Manager

06 / 2013 Current


Director of Customer Care

As Director of Customer Care, I focus on developing initiatives to help users get the best of our platform. From providing one-on-one support, building out self-service resources, or helping users master platform and industry best practices, my priority is to make sure our users are happy, engaged and wowed by our customer experience. I'm also a stickler for efficiency. I led the charge to maximize the productivity of our small, semi-distributed team by implementing tools such as Asana, Slack, WorkingOn, 1Password and Help Scout.
Experience: Customer happiness, social media management, customer support strategies, SaaS model technology, client communication, process development, project management, distributed team, agile/lean environment, Asana, WorkingOn, Slack, Help Scout

06 / 2013 2013

Paradigm Marketing Alliance

Account Manager

As an account manager at PMA, I oversaw a portfolio of over 30 clients, acting as the sole point of contact for both clients and our internal teams. Managing primarily website development projects, I was responsible for optimizing the customer experience and ensuring that delivered projects exceeded client expectations. Experience: Project management, account management, WordPress management, DNS management, client communication, customer support, social media management, SEO, Basecamp

07 / 2011 06 / 2013

Vinotemp International

Marketing Manager

During my time at Vinotemp, my primary responsibilities spanned three consumer product brands (Vinotemp, Epicureanist and Apex Custom Wine Cellars) and encompassed four main areas: marketing campaign management, website management, facilitating product orders from international suppliers, and retail vendor management. Experience: Inbound marketing, social media management, SEO/SEM, PPC, email marketing, e-commerce website management, CMS, trade shows, market research, product purchasing, strategic pricing strategies, technical writing, vendor account management

Tricks of the Trade

Web Applications

Customer Insight

Long-term Customer Relationships


Project Planning

Help Desk Support

Account Management

Client Services

Social Media

User Experience

Client Relations

Social Media Marketing

Customer Service

Customer Engagement

Technical Support

Customer Satisfaction

Brand Management



Customer Retention

Social Networking

Project Management

Customer Experience

Event Management

Social Media Communications

Customer Support

Drop me a line!

If you'd like to talk shop, share an idea, or just say hi, please don't hesitate to reach out!

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